As a notable development, Walmart has started implementing strict limits on how many Pokémon trading card items customers can buy during one shopping trip. This new rule officially takes effect as of early November, based on a company memo shared with employees.
Tackling Reseller Problems
While not officially confirmed by Walmart, numerous sources suggest this decision was influenced by a widely shared social media clip that showed a customer buying an enormous quantity of Pokémon card products at a checkout counter. The store manager seen in the video received widespread backlash for allowing the large-scale transaction to go through.
Policy Details and Potential Loopholes
The updated guideline states that shoppers may only buy a maximum of five trading card boxes or packs per store visit. Yet, the wording has raised questions due to its vagueness. Precisely what qualifies as a "box" is not defined, and whether someone could still purchase five high-value Elite Trainer Boxes is uncertain.
Additionally, since the limit is tied to each visit, theoretically a determined scalper could make multiple trips—buying five items each time—to accumulate large quantities throughout the day.
The Reseller Crisis
For the average collector, such efforts might seem excessive, yet for resellers, it's standard practice. Over the past few seasons, scalpers have greatly contributed to frequent stockouts of Pokémon cards, driven by the game's rising popularity.
Some resellers seek to sell unopened products for a profit, while others hunt for valuable pulls that can command extraordinary prices. For instance, the Mega Lucario ex card from the latest set is currently selling at prices exceeding eight hundred dollars in online marketplaces.
Upcoming Releases
This policy change aligns with the approaching launch of the Phantasmal Flames set, scheduled for November 14th. Pre-release sales indicate premium cards like the Mega Charizard X Ex being offered for around fifteen hundred dollars, highlighting the ongoing demand and likely scalper target.
With any luck, Walmart's restrictions will help reduce bulk purchases and increase access for true fans and casual players alike.
